Share Knowledge – Earn Customers
Thursday, September 17th, 2009Sharing of ideas, tools and methods is a core feature of the Internet. With the help of your website, blog and social media you have the tools needed to establish yourself as a trustworthy resource that visitors return to in search of answers.
Online marketing is not easy. The concept of “free” is even harder to profit from. Thus it is important that push yourself into delivering the unexpected to the unknowns, whereas “the unknowns” are people just like you who browse the web in search of answers. Eventually the unknowns will turn into paying clients. Continue reading to learn how to reach this goal.
Tool #1 – Your company website
Here you present your products, services and also tell the visitor how to get in touch. But there are way to many company websites out there that only give a description of the company. Take it to the next level and make sure you only publish texts that tell your customers how they will benefit from hiring your company.
Tool #2 – Your company blog
If your website is static, your blog is dynamic. Use the blog to inform your customers and potential customers about everything that is related to your products and services. Update atleast once every seven days and remember to stay on topic.
The blog is a more personal way of getting through and with even basic strategies you can excel in the art of blogging. Things to remember about blogging in the name of your company is to remain personal, transparent and open to new ideas. Use the blog as an alternative away of communication.
Tool #3 – Your company in social media
Establish your company in all the major social media services. Create a Facebook account, register at YouTube and participate in Google Groups. These are just a few and make sure you invest time in services that are relevant for your audience. For companies in Africa, Afrigator is a good place to start.
Use social media the right way and you will create a buzz surrounding your company. Do it wrong and other users will view your company in a totally different perspective.
Social media is all about relationships and genuine conversations. You can add “shouts” and publish your blog´s RSS feed here, but do not miss out on the opportunities concering creation of long lasting relationships. Be genuine in all things you do here, invest a great deal of time in helping others and participate rather than using social media as yet another marketing channel.